Zuora Digital Marketing Performance Analysis

📊 Annual SEO Timeline

16-Month GSC Performance Analysis (Sep 19, 2024 - Jan 18, 2026)

Total Clicks

928,342

16-Month Period

Total Impressions

47.9M

16-Month Period

Average CTR

1.91%

16-Month Average

Average Position

23.1

16-Month Average

📈 16-Month Performance Trend

📅 YoY Comparison

Clicks (Past 3M vs Previous Year)

-35.4%

124,016 vs 191,846 clicks

Impressions (Past 3M vs Previous Year)

+14.6%

8.4M vs 7.3M impressions

CTR (Past 3M vs Previous Year)

-1.10%

1.39% vs 2.49% CTR

Position (Past 3M vs Previous Year)

+20.3

11.6 vs 31.9 (improved)

16-Month Performance Trend Analysis

Overall Performance

The 16-month period (September 19, 2024 - January 18, 2026) shows GSC performance across 928,342 total clicks and 47.9 million impressions. The average CTR of 1.91% and average position of 23.1 reflect the overall search visibility and click-through effectiveness during this extended period.

Key Metrics

Total Clicks: 928,342 - Cumulative clicks from organic search across all tracked keywords and pages

Total Impressions: 47,850,519 - Total search impressions showing content visibility in Google Search results

Average CTR: 1.91% - Click-through rate indicating the percentage of impressions that resulted in clicks

Average Position: 23.1 - Average ranking position in search results across all tracked queries

The 16-month trend provides a comprehensive view of long-term SEO performance, showing sustained organic search activity with consistent metrics across the extended period.

Data Source: Google Search Console (GSC) | Date Range: September 19, 2024 - January 18, 2026 | Metric: Organic Search Performance

Year-over-Year Comparison Analysis

YoY Performance Changes

Comparing the past 3 months (October 18, 2025 - January 18, 2026) against the same period from the previous year (October 18, 2024 - January 18, 2025) reveals significant shifts in search performance metrics.

Clicks Performance

Current Period: 124,016 clicks
Previous Year: 191,846 clicks
Change: -35.4% (67,830 fewer clicks)

Clicks have declined significantly year-over-year, indicating reduced click-through traffic from organic search in the current period compared to the same period last year.

Impressions Performance

Current Period: 8,358,097 impressions
Previous Year: 7,295,902 impressions
Change: +14.6% (1,062,195 more impressions)

Despite fewer clicks, impressions have increased, suggesting improved search visibility but lower click-through effectiveness. This indicates content is appearing more frequently in search results but attracting fewer clicks.

CTR Performance

Current Period: 1.39% CTR
Previous Year: 2.49% CTR
Change: -1.10% (CTR declined)

CTR has declined significantly, indicating that while content appears more in search results, it's converting fewer impressions into clicks. This may suggest need for title/meta description optimization.

Position Performance

Current Period: 11.6 average position
Previous Year: 31.9 average position
Change: +20.3 (improved ranking)

Ranking positions have improved significantly, with content now appearing much higher in search results (11.6 vs 31.9). This improvement in rankings combined with higher impressions but lower CTR suggests a need for snippet optimization.

Data Source: Google Search Console (GSC) | Comparison: Oct 18, 2024 - Jan 18, 2025 vs Oct 18, 2025 - Jan 18, 2026 | Metric: Organic Search Performance