Core Performance Metrics
Organic Sessions
1.19M
↑ +3.5% (Jul 19, 2025 - Jan 18, 2026 vs prior 6mo)
Organic Clicks (GSC)
928K
↓ -26.1% recent (281K vs 381K, Jul 19 - Jan 18)
Avg. Position
14.9
↑ Improved 11 spots (25.6→14.9, Jul 19 - Jan 18)
Conversion Rate
6.15%
↑ +4.4% (exceeding target)
Keyword Performance
Keywords Top 3
3,107
↑ +3.9% (FY26 target: 3,500+)
Keywords Top 10
6,845
↓ -17.1% (8,234→6,845, FY26 target: 8,500+)
Avg. CTR
1.91%
↓ -0.04% (target: 2.0%)
Conversion Rate
6.15%
↑ +4.4% (exceeding target)
🎯 Key Wins & Strategic Concerns
✓ Biggest Win
Consumption Pricing: +45.1% clicks (new content Jan 20, 2026). Entered top 10 from position 28. FY26 roadmap priority.
✓ Strong Performance
Billing Software: +18.2% clicks (Jan 2026 vs Dec 2025). Position improved 12.95→10.8. FY26 roadmap priority.
✓ Content Strategy Working
New Content (Jan 2026): +15-35% above target. SaaS Invoicing (+15.3%), Revenue Recognition (+22.1%), CPQ Integration (+12.8%) all exceeding targets.
⚠ CTR Decline
Non-Brand CTR: -0.48% (1.92%→1.44%, Jul 19 - Jan 18). SERP layout changes or title/meta optimization needed. Mitigation planned Q1 2026.
⚠ Competitive Pressure
Keywords Top 10: -17.1% decline (8,234→6,845, Jul 19 - Jan 18). Industry Context: Global publisher search traffic dropped 33% in 2025 (38% in US). January 2026 saw widespread ranking volatility (Jan 6, Jan 21 events). Contributing factors: (1) AI Overviews increasing zero-click searches (45% Jan 2025 → 38% Oct 2025), (2) Google Search Console &num=100 parameter removal (Sept 2025) causing data reporting changes, (3) GSC calculation updates (early 2026). Recovery strategy in FY26 roadmap.