Key Events (form submissions, downloads, video views) aggregated by site section to measure conversion performance.

Products: 85,607 form_submit events (38.1% of total)
Glossary: 46,659 form_submit events (20.8% of total)
Resources: 33,772 form_submit events (15.0% of total)
Guides: 26,396 form_submit events (11.8% of total)
Case Studies: 24,216 form_submit events (10.8% of total)
Solutions: 24,132 form_submit events (10.7% of total)

Products pages drive 38% of all form submissions, with Glossary (21%) and Resources (15%) also contributing significantly. This distributed conversion pattern indicates that users engage with multiple content types before converting, suggesting a multi-touch buyer journey across different sections.