Technical SEO Initiatives
Broken Links Resolution
Fixed 8,800+ broken hyperlinks across the site to improve crawlability and user experience
Completed
Hreflang Tags Audit
Completed comprehensive audit and implementation of hreflang tags for international SEO optimization
Completed
Core Web Vitals Optimization
Ongoing optimization of LCP, FID, and CLS metrics for improved page experience signals
In Progress
Content Cluster Development
Citation Defense Cluster
Completed industry-standard cluster to displace niche competitors and protect core terms
Completed
IoT Monetization Cluster Expansion
Expanding topic cluster to capture high-intent informational traffic in IoT space
In Progress
SaaS Invoicing Guide Publication
Finalizing comprehensive guide for Q1 publication targeting legal and finance personas
Planned
Strategic Initiatives
Product Page Optimization
Launched optimized Billing Software and Zephr product pages with improved conversion paths
Completed
ABM Integration & Reporting
Integrating Demandbase BG1/BG2 segments into monthly reporting for account-based insights
In Progress
Non-Brand Traffic Acceleration
Implementing targeted campaigns to accelerate non-brand search growth and market expansion
Planned