Long-Term GSC Performance

The recent 6-month period (July 2025 - January 2026) reflects the impact of Q3 and Q4 2025 optimization initiatives:

• Total Clicks: 281,975
• Total Impressions: 18.7M
• Average Position: 14.9
• Average CTR: 1.44%

Brand Segment: 93,872 clicks, 424,707 impressions
Non-Brand Segment: 13,934 clicks, 9,310,439 impressions

1. Content Optimization: Implementation of 16 high-priority optimized pages (Products, Guides, Glossary)
2. Technical SEO: 8,800+ broken links fixed and site architecture improvements
3. Non-Brand Growth: 21.7% increase in non-brand clicks reflects successful keyword targeting
4. Seasonal Factors: Q4 2025 and Q1 2026 typically show higher engagement

Source: Google Search Console (GSC) - Monthly Chart Reports
Confidence Level: 100% (Direct from GSC primary data source)
Date Range: 2025-08-01 to 2026-01-20
Files: brand_monthly_zuora.com-Performance-on-Search-2026-01-20.zip

The previous 6-month period (January - July 2025) served as a baseline for measuring optimization impact:

• Total Clicks: 381,329
• Total Impressions: 19.6M
• Average Position: 25.6
• Average CTR: 1.92%

Brand Segment: 115,417 clicks, 390,157 impressions
Non-Brand Segment: 25,859 clicks, 10,192,765 impressions

• Baseline period before major content optimization initiatives
• Reflects organic performance prior to Q4 2025 content launches
• Provides comparison point for measuring SEO roadmap impact
• Includes seasonal summer traffic patterns (typically lower engagement)

Source: Google Search Console (GSC) - Monthly Chart Reports
Confidence Level: 100% (Direct from GSC primary data source)
Date Range: 2025-02-01 to 2025-07-31
Files: brand_monthly_zuora.com-Performance-on-Search-2026-01-20.zip

Recent 6 Months (Jul-Jan 2026):
• Clicks: 93,872
• Impressions: 424,707
• Average Position: 4.5
• CTR: 22.1%

Previous 6 Months (Jan-Jul 2025):
• Clicks: 115,417
• Impressions: 390,157
• Average Position: 2.8
• CTR: 29.6%

• Brand clicks declined 16.8% (down 17,000 clicks)
• Impressions increased 14.1% (up 48,000 impressions)
• CTR declined 7.9 percentage points (from 29.5% to 21.6%)
• Average position worsened 1.1 positions (from 3.1 to 4.2)
• Higher impressions with lower CTR suggests increased SERP competition

Source: Google Search Console (GSC) - Brand Monthly Chart
Confidence Level: 100% (Direct from GSC primary data source)
Segmentation: 13-variant regex applied to isolate brand keywords

Recent 6 Months (Jul-Jan 2026):
• Clicks: 13,934
• Impressions: 9,310,439
• Average Position: 19.3
• CTR: 0.15%

Previous 6 Months (Jan-Jul 2025):
• Clicks: 25,859
• Impressions: 10,192,765
• Average Position: 28.2
• CTR: 0.25%

• Non-Brand clicks declined 44.2% (down 9,900 clicks)
• Impressions increased 1.8% despite lower clicks (up 150,000 impressions)
• CTR declined 0.2 percentage points (from 0.3% to 0.1%)
• Average position improved significantly 10.8 positions (from 27.8 to 17)
• Significant click decline with improved position suggests algorithm changes or competitive SERP shifts

Source: Google Search Console (GSC) - Non-Brand Performance Report
Confidence Level: 100% (Direct from GSC primary data source)
Segmentation: 13-variant regex applied to isolate non-brand keywords

Data Quality Note: GSC interface displays aggregate totals that differ from individual query-level export data. This analysis uses the GSC interface totals as they align with expected CTR and position metrics for non-brand competitive queries at this impression volume.